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Gimmick   /gˈɪmɪk/   Listen
Gimmick

noun
1.
A drawback or difficulty that is not readily evident.  Synonym: catch.
2.
Something unspecified whose name is either forgotten or not known.  Synonyms: doodad, doohickey, doojigger, gismo, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget.  "There may be some great new gizmo around the corner that you will want to use"
3.
Any clever maneuver.  Synonyms: device, twist.  "It was a great sales gimmick" , "A cheap promotions gimmick for greedy businessmen"






WordNet 3.0 © 2010 Princeton University








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Words linked to "Gimmick" :   thingumajig, mnemonic, manoeuvre, maneuver, drawback, stuff, fast one, trick, tactical maneuver, tactical manoeuvre



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